Archives: Blog

Since the customer experience becomes more crucial, analytical tools and algorithm machines to optimize this become more advanced yet popular nowadays. They evolved as an

The apparatus of acquiring customers is being expanded thanks to the development of the platform business paradigm; customer lifetime value in this paradigm is having

Purchasing price analysis accounting is the process of calculating the difference between the prices you allocate for purchases and the amount you actually spend. If

Social Sentiment analysis is a deep interpretation thanks to the natural language processing, and even more modern methods, to decipher the inner and background plot

In the early days of marketing, companies offered products that were easy to manufacture without much concern for a customer’s need. Today, marketers realize that

Customer churn, according to businesswise, is the means that measures clients or consumers not retained by your enterprise. In terms of meaning, interestingly, churn means

The temptation to form premature theories upon insufficient data is the bane of our profession.Sherlock Holmes Transactional data, demographic data, nominal data, binary data, time-stamped

The importance of data is derived from the insight it provides for the company. In other words, data has no inherent value, only its applications

The lingo of Data Analysis, thanks to its convoluted nature, has often been subject to confusion. Terms such as Big Data, Data-Driven, etc. may seem